Changi Airport Group
Singapore

Mural Design
Vector Illustration
Logo Design
Branding Development (internal)
Printing Supervision

“Block the view” was the simple, original brief of the mural pitch for T3, the ‘green’ terminal of Changi Airport, a consistent World’s Best Airport winner. Rows of transparent glass walls, though perhaps aesthetically pleasing to a point, were a security concern as it let people see the whole immigration process.

So a stylish, smart solution was to block the lower ground up to eye level, thus, we can “block the view” but keep it transparent. Using semi-translucent materials, we kept the illusion of “open space”, the main concept of T3, and added non-distributive “visual distractions” showing floral and natural elements, also a part of Changi’s vision, rendered via vector illustration technique. A related pitch we won included the development of the Changi Airport internal branding where W3-O devised a simple and friendly approach.