Media Development Authority, Singapore

Posted on May 25, 2011 by admin

As a member of the design board panel for the Media Development Authority of Singapore (MDA), W3-O is occasionally tasked with designing collaterals for the agency. The first project undertaken was the creation of MDA’s 2010 Table Stand Calendar, Christmas E-Card, and Chinese New Year E-Card.

MDA is generally seen as the “fun” government agency as it works towards advancing the media industry and the like. And, although the theme for 2010 – Journey Towards New Asia Media – was previously used, W3-O gave it a fresh look by creating a travel scrapbook-themed calendar which was included in MDA’s Annual Report and well-received by clients. Additionally, the Interactive Team designed Christmas and Chinese New Year E-cards that utilised the novel concept of a pop-up storybook that carried greetings for the respective festivals.

MDA Christmas Card 2010
MDA Christmas Card 2010

MDA Chinese New Year e-Card 2011
MDA Chinese New Year e-Card 2011
MDA Calendar 2011
MDA Calendar 2011


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