Canon Asia

imageCLASS Video

Creative Direction

Video Production

3D Modelling

3D Animation

Motion Graphics

Copywriting

Print mediums are essential to communicate basic information. But what if you wanted something more? Something that visually demonstrates versatility and capability?

That was the creative brief by Canon Asia, for their line of professional imageCLASS printers. Appealing to SMEs, small home offices and businesses, the team conceptualised a 3D product video that rendered the printer across multiple work spaces, as well as graphics that detailed key features.

More than brochures, information and selling points were animated and professionally presented. In less than 3 minutes, our busy target audience can access to all they needed to make an informed decision.