Canon Asia

PIXMATOWN Printable Collaterals

w3-o collaborated with Canon Asia for an extension campaign to promote its line of PIXMA printers. A huge advantage of working with a long-time client: Creative freedom and fun possibilities.

Rather than adopting conventional ways to market a range of products, the PIXMATOWN project sought to encourage real-life, hands-on experiences with the printers.

How? With PIXMATOWN, users can finally choose from collections of fun custom greeting cards. From special occasions to festive and even SOHO templates, this initiative successfully resonated with the masses and has since taken a life of its own.