Canon Asia

Canon PowerShot N Campaign

Canon PowerShot N is quite an unconventional product. Thus, our strategy was to create a similarly unusual launch that befits its positioning. Aimed at the hip, snap-happy crowd, this camera sought to change the way we shoot our “instant” photos.

Drawing from that inspiration, the microsite, videos, BTL materials, etc., focused on the chic though quirky ways of using the camera. We created tutorials on how to shoot,
step-by-step guide to poses, and the ideal situations for people to do it. Moreover, we ran a highly-successful photo contest that challenged participants to go wild
and explore their creativity.