Sony Asia Pacific

Personal Audio

Creative Direction

Graphic Design

Copywriting

Video Production

Photography

Our goal was to make Sony’s Personal Audio series even more personal. More than for music, Sony headphones are a true essential for wherever life takes you.

To realise this vision, our team was tasked to increase product awareness of over 10 models in the category, ranging from sports performance headphones to Hi-Res Audio (HRA), EXTRA BASS and Noise Cancelling in-ear phones.

Production was coordinated with a continent beyond Asia, which made this project even more challenging and interesting than usual.

Our concept was anchored on individual lifestyles coming together. What resulted was a stronger product positioning, and a successful worldwide exposure for our team.