The Corporate Identity (C.I.) guide has always played an integral role in helping brands stay consistent in all their communications. It governs the usage of the corporate image and ultimately safeguards the “face” of the said company. Having a C.I. guide also allows others to better understand its raison d’être. Throughout the years, W3-O has had our fair share of developing these branding tools for companies, from simple standard usage guide to elaborate ones. It’s never too late to develop a C.I. guide!