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beyond the studio // December 2, 2020

Join Us

W3-O Jakarta, Indonesia.

Graphic Designer (Full Time/Contract)

A challenging position for those who would like to pursue a design and digital media career. The candidate must be an independent, self-motivated and committed professional with a demonstrated aptitude for managing multiple projects, team members and meeting tight timelines. You need to love design and strive for creativity. Most importantly, we have no time for politics and ego battles.

This position will be based in Jakarta with mostly WFO arrangement.

Requirements:

  • A strong fighting spirit
  • Desire/persistence in pursuing great works
  • Self motivated and independent but also able to work well as a team
  • A consistent ability to produce and communicate fresh ideas and visual concepts.
  • High levels of motivation and perseverance with a strong sense of belief in your ideas, plus the skills and confidence to express them.
  • Excellent organisational skills with the ability to prioritise work and multi-task
  • A team player.
  • The ability to take rejection and criticism well and to be able to adapt ideas to clients’ and colleagues’ needs.
  • The capacity to deal with stress and work well under pressure in order to meet tight deadlines.
  • Enthusiasm about design & advertising with a real desire to keep up to date with new developments in the media.
  • Acute observation and an eye for detail.
  • High levels of software skills in relevant art and design packages, such as Photoshop, Illustrator, InDesign and any other 3D related system for POSM
  • An understanding of the production process.
  • Good Digital Imaging skills.
  • Extensive knowledge in printing/pre-press.
  • Proficiency in English both written and oral
  • Willing to travel for work (during safe travel period)
  • To be based in Jakarta with mostly WFO arrangement.

Responsibility :

  • To work closely with the creative team and suit to generate creative concept and visuals to fulfil the client’s brief.
  • To produce concept proposal (sketches/storyboards/mock ups/scamps/etc.) to communicate ideas to the client.
  • Able to gain an understanding of the target audience and business that the marketing collateral is aimed at
  • Able to instil and upkeep high design standards on the creative/design team in accordance to the creative director’s expectations.
  • Act as the final eye for quality control before the artwork gets presented to the creative director and account managers.
  • Meeting with the creative director, account managers before presenting ideas to clients.
  • Pitching ideas to clients.
  • Briefing and leading other members of the creative/design team
  • Visiting and assessing locations for potential shoots, event, etc.
  • Working on location (during safe time).

Qualification :

  • Minimum 1-3 years experience in graphic design and display/POSM industry
  • Bachelors degree in a design-related course or equivalent

 

Application

Send your application to us at hireme@w3-o.com
Please include the following:

  • CV with recent picture
  • Reference contacts
  • Recent samples of work
  • Current and expected salary
  • Availability to commence work

Account Executive (Digital Advertising)

We are looking for an Account Executive who is ready to step up her/his game. If you are a hustler, a peacemaker, and ready for the world stage, you may be the one! You will support the team to handle projects and will also tackle some business development roles. Ready to join us for Glory and Gold?
This position will be based in Jakarta with mostly WFO arrangement.

Duties & Responsibilities :

  • Establishing a thorough understanding of the client’s business and developing the best marketing plans to meet their business objectives.
  • To work with w3-o teams & network in Singapore and Indonesia.
  • To handle clients from Singapore, Indonesia and the region.
  • To manage end to end marketing campaigns – from strategy, planning, implementation, execution, project management, to post campaign reviews
  • In-depth knowledge of integrating digital media across different mediums ATL-digital-btl-360˚
  • Excellent client, time, project and financial management are essential.
  • Manage client meetings and status reports.
  • Participate in the initiation, presentation, and completion of projects.
  • Maintain current knowledge of interactive products and industry trends.
  • Ability to develop integrated media strategies and plans for clients
  • Able to work in a fast-paced environment with some remote arrangement
  • To be involved in business development both within Singapore, Indonesia and regionally, if required.

Requirements:

  • A strong fighting spirit
  • Great communication and language skills in English and Indonesian, written and spoken
  • To possess at least a Bachelor’s Degree in Marketing, Advertising/Media, Mass Communications or related field
  • At least 2 years of account management experience in a digital advertising agency
  • Strong working experience with digital marketing is necessary
  • Understanding of integrated marketing techniques and the end-to-end campaign requirements
  • Excellent interpersonal skills, able to build effective client relationship while working cross-functionally across an organization
  • Good presentation skills
  • Works well in teams as well as independently to achieve business objectives
  • Meticulous and has demonstrated ability in managing project costs and profits
  • Able to work with minimal supervision and in a fast-paced environment
  • Most importantly, humble and eager to learn.
  • To be stationed in Jakarta with mostly WFO arrangement.
  • Willing to travel for work (during safe travel period)

 

Application

Send your application to us at hireme@w3-o.com
Please include the following:

  • CV with recent picture
  • Reference contacts
  • Recent samples of work
  • Current and expected salary
  • Availability to commence work

­­w3-o is a creative boutique based in Singapore, Batam and Jakarta. From small beginnings, we have quickly grown and proven ourselves as a contender in the region – with several regional accounts covering a broad spectrum of design, advertising and marketing portfolio. Our works travel far beyond our shores to countries like South Africa, Russia, Australia and of course, around the Asia Pacific region. If you have inspiration, enthusiasm and the creative vision, this is your invitation to join our team as we make waves in the creative seas of the region.

Media Strategist (360 Advertising)

Media strategists are responsible for developing and executing media plans. They work with clients to determine which types of media will be most effective at reaching their target audience, then create a plan that outlines how they’ll use those channels to achieve specific goals. If you love translating client needs into effective and profitable digital solutions, you will be a great fit for the role. This position will be based in Jakarta with mostly working at office arrangement.
This position will be based in Jakarta with mostly WFO arrangement.

Media strategists also plan advertising campaigns, which typically includes choosing which media channels to use, when to advertise and where. You also typically conduct a lot of research into the target market to help you tailor your advertising.

For instance, media strategists need strong analytical skills that can help them properly determine the answers gleaned from gathered data. They must also be strong communicators to accurately convey the vision of an ad campaign to creative teams and executives, as well as to discuss budget concerns. Additionally, it’s vital for those in the role to apply strong critical thinking skills for efficient campaign development strategizing. It’s also crucial for media strategists to have a keen awareness of current events and trends that relate to a target audience’s interests.

Duties & Responsibilities :

  • Understand and keep up to date on the latest trends in digital media, including new platforms, technologies, and user behaviors
  • Develop an understanding of our client’s business, their customers, and their objectives for each project
  • Work with the account team to develop a deep understanding of the target audience(s) for each project
  • Conduct research and analysis on target audiences, industry trends, and competitive landscape
  • Develop comprehensive media plans that achieve the client’s objectives within the defined budget
  • Negotiate with media partners to secure the most favorable rates and placement for our campaigns
  • Manage campaign implementation, working with media partners and internal teams to ensure all elements are executed according to plan
  • Monitor campaign performance and optimize accordingly to ensure maximum results
  • Prepare post-campaign reports detailing results achieved and lessons learned
  • Stay up to date on the latest changes in Google and Facebook advertising platforms
  • Keep abreast of new ad products and features across all major social media and digital advertising platforms
  • Identify opportunities for testing new ideas and strategies to improve campaign performance

Requirements:

  • Strong understanding of the media landscape, including traditional, digital, and social media
  • Excellent research, analytical, and mathematical skills,
  • 3-5 years professional experience in media planning/buying, preferably at an agency
  • Superior written and verbal communication skills, Great communication and language skills in English and Indonesian, written and spoken
  • Exceptional organizational skills and attention to detail
  • A strong fighting spirit
  • Strong working experience with digital marketing is necessary
  • Excellent interpersonal skills, able to build effective client relationship while working cross-functionally across an organization
  • Good presentation skills
  • Works well in teams as well as independently to achieve business objectives
  • Meticulous and has demonstrated ability in managing project costs and profits
  • Able to work with minimal supervision and in a fast-paced environment
  • Most importantly, humble and eager to learn.
  • Willing to travel for work (during safe travel period)

 

Application

Send your application to us at hireme@w3-o.com
Please include the following:

  • CV with recent picture
  • Reference contacts
  • Recent samples of work
  • Current and expected salary
  • Availability to commence work

­­w3-o is a creative boutique based in Singapore, Batam and Jakarta. From small beginnings, we have quickly grown and proven ourselves as a contender in the region – with several regional accounts covering a broad spectrum of design, advertising and marketing portfolio. Our works travel far beyond our shores to countries like South Africa, Russia, Australia and of course, around the Asia Pacific region. If you have inspiration, enthusiasm and the creative vision, this is your invitation to join our team as we make waves in the creative seas of the region.

Project Manager (Advertising Agency)

The job of an Advertising Project Manager involves planning projects and overseeing production within set deadlines. The manager will coordinate with clients, stakeholders and the entire advertising team to achieve advertising goals. A Project Manager is a professional in charge of ensuring their teams complete all projects on time and within budget. They prevent scope creep while also managing individual tasks for their respective teams with keen attention to detail to avoid any unpleasant surprises.

Managing multiple advertising projects at a time, overseeing every detail of the project from planning to reporting of revenues, developing new clients and maintaining existing customers, coordinating with team members and acting as a link between the client and advertising team, and evaluating advertising results, among others.

Duties & Responsibilities :

  • Create long- and short-term plans, including setting targets for milestones and adhering to deadlines
  • Delegate tasks on the project to employees best positioned to complete them
  • Make effective decisions when presented with multiple options for how to progress with the project
  • Serve as a point of contact for teams when multiple units are assigned to the same project to ensure team actions remain in synergy
  • Communicating with executives or the board to keep the project aligned with their goals
  • Perform quality control on the project throughout development to maintain the standards expected
  • Adjust schedules and targets on the project as needs or financing for the project change
  • Excellent planning and organization skills, proven financial management skills,
  • Superb verbal and written communication skills, solid business management,
  • Developmental and team management skills and effective problem-solving skills.

Day-to-Day Duties

  • Gather requirements, deliverables, and timeframes from stakeholders
  • Agree on priorities with clients
  • Plan resources
  • Create project plans
  • Communicate key milestones
  • Communicate the project plan internally and with the client
  • Produce reports for management (e.g., performance metrics)
  • Adhere to the critical path and have a plan to mitigate issues that invariably arise

Requirements:

  • Knowledge of project management processes, workflow and terminology
  • Expert organizational skills, Plan around the team’s skills to ensure success. Know the team’s strengths and weaknesses, together and individually to achieve business objectives
  • Ability to function well in a fast paced (sometimes chaotic) environment under tight deadlines
  • A strong fighting spirit, Strong ability to multitask
  • Working experience with 360 marketing is beneficial
  • Outstanding communication skills, Communicate frequently with client and vendors
  • Most importantly, humble and eager to learn.
  • Willing to travel for work (during safe travel period)

 

Application

Send your application to us at hireme@w3-o.com
Please include the following:

  • CV with recent picture
  • Reference contacts
  • Recent samples of work
  • Current and expected salary
  • Availability to commence work
beyond the studio // December 20, 2016

Happy Holidays in w3-o Wonderland!

Unlock Holiday Joy in w3-o Wonderland!

 

Year ends are always filled with so much Hope, Love and Joy. Right?

That fuzzy feeling with cosy get-togethers, the joy of unboxing, the bliss in every magical moment. This holidays, we’re going DIY and hands-on for funsies — unlocking a season of much, much more!

All you need to do is cut, paste and assemble. Then display it around the house for happy vibes!

We all hold the keys to even merrier tomorrows. From all of us here, we wish you and your family a world of endless happiness and beyond!

Download PDF

 

Step by Step

beyond the studio // February 21, 2014

Focal Length: It’s All About Depth

Length Test Shots

It’s not every day that you can get hold of Canon’s expensive high-end lenses, the L-Series, so when were asked to try them out, we were more than glad to grab the opportunity!

We had several of them, and we thought, why not demonstrate to you guys the effects of different focal lengths. Of course, for the pros, this might not appear so interesting but we do hope to give a better understanding for the newbies on how they work.

So the next time you embark on a project, the designers and other creative people out there for example, you can now even tell your photographer what kind of lens that you want to use for your concepts.

Check them out! Btw, all shots were taken with a full frame DSLR.

 

Focal Length Basics

You essentially have a choice between wide-angle and telephoto lens. Wide-angle lenses exaggerate perspective so that the foreground and background appear further apart. Telephoto lenses on the other hand can “flatten” the picture, meaning, elements will be brought closer together.

Simply put, the shorter the focal length, the greater the extent of the scene captured by the lens. On the other hand, the longer the focal length, the smaller the extent captured by the lens.

Therefore, if the same subject is photographed from the same distance, its size will decrease as the focal length gets shorter and increase as the focal length gets longer.

 

Ultra-Wide Angle Lenses

These lenses offer tremendous depth of field as shown in the photo below where we used 14mm. This super wide angle lens is pretty awesome, as it does not distort the image unlike most super wides that give a slight “fish-eye” effect and channel aberration. This is the kind of lens that you would want to use for architectural shots, particularly for small rooms.

Lens 14mm

Wide Angle Lenses

Now compare the super wide angle above to the “plain vanilla” wide angle lenses that we used in the succeeding photos. The first photo uses 24mm, which is usually great for landscape, architecture, interior photography, or any subject where you want a wide field of view.

Lens 24mm

Normal Lenses

This next photo uses a “normal” lens at 35mm. This is considered as one of the most versatile lens around because it is perfect for both 3/4 or full-length portraits and even landscape shots.

Lens 35mm

The next photo was taken with a 50mm lens. Most people say that this is the focal length that is closest to the human eyes. Hence, this is a pretty popular focal length. What makes it more popular is the fact that you can get some “crazy” lenses with f/1.2!

Lens 50mm

Medium Telephoto Lenses

Now it gets more fun! Fun for both subject shooter and subject that is. By using telephoto, your subject will be more comfortable as you have more distance and thus, become less imposing. This one was taken with a 70mm lens.

Lens 70mm

Long Telephoto Lenses

Now we got even closer (lens-wise) of course, using a longer telephoto with the photo below.

Lens 135mm

Super Telephoto Lenses

This time, we’ve really taken out the big guns!

Super telephoto lenses are very ideal for wildlife photography (we bet you wouldn’t dare come near that hungry lion, do you?) as well as most outdoor and sports photographers who wouldn’t want to get caught up in the action.

As you can see in the 200mm shot below, the distance between the object and the background are more “pressed in”. So in order to create a nice bokeh effect, you will need more distance or you will need a lens with bigger opening, like f/2.8

Lens 200mm

Now at 300mm, you can get that clear and sharp close-up shot that you want without distracting your subject so that facial expressions are more natural and not “posed”.

Lens 300mm

There you have it.

By understanding the different camera lenses at your disposal and their focal lengths, you will be able to have better creative control in your photography. You can have a better judgment between which lenses would suit your project as you weigh in factors like size, weight, lens speed and image quality.

Happy shooting!

beyond the studio // September 25, 2013

It’s not a T-Shirt – It’s an Idea!

In the multiple Oscar-winning film “Forrest Gump”, one memorable scene shows how the lead character (played by Tom Hanks) accidentally ‘creates’ “Smiley Face” when he wiped dirt off his mud-covered face with a t-shirt. While the movie’s origins story is fiction, the fact that a t-shirt is a compelling medium of expression and can even become a catalyst in the creation of pop culture icons such as the aforementioned “Smiley Face” – that is very real. Originally issued as an undergarment by the U.S. Navy around the time of the Spanish American War, the humble t-shirt’s popularity has grown leaps and bounds largely because of its simplicity and practicality.

 

At W3-O, t-shirt designs are by no means created by accident nor are they mere trendy, “pretty pictures”. Instead, these are borne out of well-thought, strategic processes and considerations. Through the years, we have had our fair share of t-shirt designs – done for different clients and purposes such as humanitarian projects, internal usage, campaigns, etc.

 

From Support Cast to Star

When W3-O designed the t-shirt for the Madhu Duniya event, a jamboree of forest honey harvester of Asia, the objective was to provide support to the event’s other collaterals. This wasn’t meant to be. The organisers loved the design so much because it clearly conveyed the event’s message, that they eventually chose it as the main logo. So when in most cases, the t-shirt design will follow the corporate/event logo, it became the other way around. Talk about the “tail wagging the dog”, so to speak.

 

Madhu Duniya T-Shirt

Madhu Duniya Conference 2011

 

Simple can be Spectacular

More often than not, W3-O faces budgetary constraints especially when humanitarian clients are concerned. The THF volunteer t-shirt is a prime example. The brief was single-mindedly simple: it shouldn’t cost so much to print, thus, it’s a single colour print. We thought a single colour is not an excuse to look sub-standard. After all, THF also wanted to merchandise them so, it must really look like something that they could wear many times and be proud about it – pretty much like when you’re wearing a cool surfing t-shirt. This is what the red-hot shirt projected with its unique ball of rope mash-up with the THF logo to signify how all of us are connected and that we need help each other by reaching out, lending a “rope” to hold on. Simple, but intensely meaningful.

 

THF T-Shirt

THF T-Shirt

 

Long Lasting Ideas

Once upon a time, we were challenged to design an internal t-shirt. Problem is we only need to print about 25 pieces. Usage would be fairly “rare”, maybe 2-3 times a year so while we were initially very sceptical about it, we decided to go for hot iron printing. The thing is, there are a lot of limitations with this method, so many cons. But one of the pros is that this method also allows us to have “unlimited colours” and high details. Our designer had to give his brain juice a little extra squeeze. And it paid off well. Three years later, the t-shirts still look awesome!

 

w3-o Charity Mission
 

 

Heart of the Matter

For our humanitarian mission to Mantalongon, Cebu, The Philippines, we wanted a t-shirt design that encompassed the mission’s theme, “Let’s Colour Up Their Life”. The mission was in support of the educational needs of some 305 kids from the Living Gospel Community, mostly from poor families whose parents are fishermen, construction workers, labourers and carpenters. The result was this colourful, stylised heart design which is an apt symbol of hope that cheered up these kids who were otherwise living “black and white” lives.

 

THF T-Shirt for Cebu mission

 

The Kids Says Alright

For the Media Development Authority of Singapore, media ratings may be a boring topic for a road show, with students to target at that. W3-O’s marching orders were to create a fun giveaway t-shirt as part of this national campaign, one that has to be very fun, particularly to the young folks that the government agency is targeting. The result is a chic yet edgy looking t-shirt design that just about anyone would love to wear – regardless of the media ratings that are literally printed on it to boot!

 

MDA T-Shirt

 

Take One for the Team

Again, for this project, W3-O had to “take one for the team”, as a manner of speaking. After all, budget is a major constraint. And the challenges are even more daunting. We needed to create a shirt where people could recognise Team9 members immediately in a disaster hit area. Of course, this is not our first time working with non-profit organisations, so when they mentioned about the budget, we thought, “brain-squeezing time” again.

To create this t-shirt design, we had to consider the situation where Team9ers will wear them. These places could be very messy and chaotic. While soldiers and police forces wear uniforms, Team9 volunteers could be mistaken as tourists, local workers or even some dodgy people who try to profit from disaster. The t-shirt is the first point of recognition for the team. Next, we need to “loudly” convey 2 things immediately: team name/logo and volunteer identity. It has to be loud since helpers could also easily be the victim in these situations. In case they get stranded or lost, people could spot them right away. Last but not least, as relief and “rebuilding” workers, we are supposed to bring hope to the disaster stricken area. So, we want Team9 to appear like the “hope” themselves. Hence, W3-O decided to avoid sombre colours and instead used the cheerful and bright red.

After it was tested on several humanitarian missions, Team9 appreciated our “hope and cheerful” concept as it really gave the vibe they wished to impart with the victims, particularly the IDPs (Internally Displaced People): A strong will to rebuild their lives with dignity.

 
Team9 T-Shirt

 

As all these projects show, each t-shirt design goes beyond the confines of artistic discipline but very much into factors such as branding, function, budget constraints, and technical considerations. In the end, each of them succeeds in telling a story, conveying a message, promoting an idea – or all of the above. Each has served a purpose like creating high visibility and impact, or provoked an emotion.

Perhaps in the long run, they too can become pop culture icons like “Smiley Face”, but more than that, we prefer they become symbols that touch hearts and improve humanity.

 

beyond the studio // April 4, 2013

Star of Hope: A Success!

Woohoo! We’ve done it!

w3-o and THF’s joint project was a success. The Star of Hope campaign to raise awareness on visual impairment received an overwhelming response from over 400 people.

As promised, w3-o donated an iPad Mini through THF to SLBN-A of Bandung- a school for visually impaired children. We’re very happy for the kids.

Well done guys!

 

For more photos, please visit THF’s facebook page and don’t forget to show your supports!

 

beyond the studio // December 11, 2012

Star of Hope: Christmas 2012

MERRY CHRISTMAS & HAPPIEST NEW YEAR

The Season of Joy is upon us once again and we at w3-o are working with The Humanity Forum (THF) to share it with the visually-impaired students of SLBN Bagian A (tunanetra) Bandung in Indonesia. The overwhelming success of “PROJECT STARGAZING”, our joint 2012 charity event with this school, has illuminated the fact that these students are just as hungry for knowledge as every normal kid – and that they are very enthusiastic to learn more.

That’s why, with your help, we would like them to reach for the stars further.

 

Simply post a photo that shows you holding the “Star of Hope” that we sent you to THF’s Facebook page. Once THF receives 200 photo submissions, w3-o will give the school an iPad mini – one of the best tools for the visually-impaired with its educational apps and functions that help them learn better.

Share the love. Let’s all lend our hands to THF in bringing these kids closer to their dreams.

If you didn’t receive the “Star of Hope” or if you wish to invite your friends to join this special cause, just click here or the icon below to download it.

Instructions:

Step 1. Print out this “Star of Hope”

Step 2. Cut along the dotted lines

Step 3. Take a photo of yourself posing with the “Star of Hope”

Step 4. Post a photo at THF’s Facebook page at www.facebook.com/thehumanityforum

Step 5. Share with your friends

beyond the studio // November 30, 2012

3D Concept: Life-Size Product Display

Recently, we did quite a bit of 3D concepts for an in-store product display. Although we never actually produced them, we believe you’d love these cool concepts.

 

 

 

The next concept is something that we like very much. We were thinking how we can have a booth that will feel like an AUDI or BMW-M3. Super-glossy paint work with fine and durable leather seat.