![](https://www.w3-o.com/wp-w3o-contents/uploads/2012/09/New-MOM.png)
SINGAPORE
Ministry Of Manpower
A pitch won against several big boys, W3-O was selected not just on the creative strength but also because of an effective media plan that revolved around our main target audience, the foreign workers.
Only a small percentage of mainstream media were utilised, while the rest were very target and location specific. Appearing in 5 different languages, English, Mandarin, Tamil, Bengali & Thai, the post campaign survey showed a significant jump in added-recall rate, prompting MOM to re-run the campaign the following year.
![Bus-Stop-1.jpg](http://staging.w3-o.com/w3o_website/wp-w3o-contents/uploads/2012/09/Bus-Stop-1.jpg)
![MRT-6.jpg](http://staging.w3-o.com/w3o_website/wp-w3o-contents/uploads/2012/09/MRT-6.jpg)
![MRT-7.jpg](http://staging.w3-o.com/w3o_website/wp-w3o-contents/uploads/2012/09/MRT-7.jpg)
![MRT-1.jpg](http://staging.w3-o.com/w3o_website/wp-w3o-contents/uploads/2012/09/MRT-1.jpg)