Essilor AMERA

Eye Poster

Essilor, a world leader in corrective lenses needed a highly detailed eyechart to be distributed to Eyecare Professionals in the Southeast Asia and China region. While good illustration would have sufficed, W3-O went beyond the aesthetic challenge, and into a thorough understanding of the whole eye anatomy. With this knowledge, we employed several techniques to achieve the end result – a combination of digital illustration, photography & 3D modelling.