![](https://www.w3-o.com/wp-w3o-contents/uploads/2012/09/sony.png)
Sony South East Asia
Sony 3D World Campaign
Tasked to launch Sony 3D world’s range of products, specifically, executing the main visual for the regional campaign, W3-O’s great understanding of the brand and its audio video entertainment products proved crucial in deploying this time-challenged campaign in the most effective and efficient manner – with better than expected results.
The campaign, covering Southeast Asian countries and China, involved a gamut of materials which included in-store display units, a range of POPs and even packaging for “purchase bundling” – a box that came with a handle so that can carry all the Blu-ray discs and 3D glasses safely. This box an also be dismantled and converted into a display.
![](https://www.w3-o.com/wp-w3o-contents/uploads/2012/09/Sony-3D-World-OOH-Escalator-Wisma-Orchard1.jpg)
![](https://www.w3-o.com/wp-w3o-contents/uploads/2012/09/Sony-3D-World-In-Shop-Display-Wall1.jpg)
![](https://www.w3-o.com/wp-w3o-contents/uploads/2012/09/Sony-3D-World-In-Shop-Display.jpg)
![](https://www.w3-o.com/wp-w3o-contents/uploads/2012/09/Sony-3D-World-OnTV-POP-Shelftalker-Side-Panel-Crowner.jpg)
![](https://www.w3-o.com/wp-w3o-contents/uploads/2012/09/Sony-3D-World-Rotating-Cubes-Standee.jpg)
![](https://www.w3-o.com/wp-w3o-contents/uploads/2012/09/Sony-3D-World-Standee.jpg)
![](https://www.w3-o.com/wp-w3o-contents/uploads/2012/09/Sony-3D-World-Packaging-Display-Box.jpg)
![](https://www.w3-o.com/wp-w3o-contents/uploads/2012/09/Sony-3D-World-Brochure-Thai-01.jpg)
![](https://www.w3-o.com/wp-w3o-contents/uploads/2012/09/Sony-3D-World-Brochure-Thai-03.jpg)
![](https://www.w3-o.com/wp-w3o-contents/uploads/2012/09/Sony-3D-World-Brochure-Thai-02.jpg)