Canon Asia

PowerShot G1X Launch

Covering the Canon Asia region (Singapore, Malaysia, Thailand, Vietnam among others) this extensive campaign was for a launch of Canon’s top-of-the-line PowerShot camera. The haute photography route was taken as the target audience were those who seek the finer points of photography. To this end, haiku, an artful Japanese poetic form also became a copy direction.

Production-wise, this campaign also allowed us to push the envelope – using several techniques showcasing the right mood and the aesthetic of the product. We also developed several collaterals, BTL, media insert, print samples, web banners and microsite.