Canon Asia

Canon PowerShot Microsite

Let’s get technical! That is probably what the revamp of PowerShot microsite is all about- and more! While w3-o needed to beef up the tech talk, we were also commissioned to produce a series of “Pro-Tips” videos. Thanks to our photography-savvy team, we managed to overcome all challenges like bird photography and came up with 4 cool, exciting and truly informative videos.

The web technology itself was a daunting task. On top of the animation involved, the website also has to be compatible with multiple browsers and devices. Just as equally important is measurability and multi language performance which has to be strategised and executed meticulously.