Sony South East Asia

Sony 3D World Campaign

Tasked to launch Sony 3D world’s range of products, specifically, executing the main visual for the regional campaign, W3-O’s great understanding of the brand and its audio video entertainment products proved crucial in deploying this time-challenged campaign in the most effective and efficient manner – with better than expected results.

The campaign, covering Southeast Asian countries and China, involved a gamut of materials which included in-store display units, a range of POPs and even packaging for “purchase bundling” – a box that came with a handle so that can carry all the Blu-ray discs and 3D glasses safely. This box an also be dismantled and converted into a display.