The Humanity Forum
The “Red String” Logo
An account dear to our heart, W3-O is a proud supporter of this small and humble group of volunteer workers in the Southeast Asia region.
As THF’s good work in charitable causes has grown in scales and depth, a brand rejuvenation campaign was initiated by W3-O to establish its new positioning.
A new logo was developed, a “red string” concept that forms THF to signify its main thrust of getting people together, to bring humanity beyond – much like how a string is always used to bind and secure individual pieces together. THF’s brand strategy and positioning, a CMS website, t-shirt, and stationery were also part of this global campaign.