Retail (POP)

Point-of-Sale (POS) collaterals may not be the sexiest item designers develop for brands. But because POS collaterals are the last contact point between every potential customer and their buying decision, it becomes an absolute necessity. Believe it or not, designing POS collaterals is always an all-out war between visual real estate, getting tactical while adhering to its branding guidelines and production/logistic feasibility.